Digital growth
In short
- It groups the modules that create new pages on your site: Blog, Properties, and Catalog.
- In the menu you find them under Website (Blog, Catalogo) and under Immobili (Properties).
- The most common task: publishing a new article or listing complete with title, description, and images.
What it is
A category of modules for creating new pages and new branches of the studio's digital identity.
Unlike dynamic content, which edits already-planned sections of the site, these modules generate new publishable and indexable content.
Why it is different from dynamic content
Dynamic content is used to update existing parts of the site, such as services, about or gallery: it does not create new pages and does not generate new URLs.
Digital growth modules are instead used to create new pages: articles, listings, catalog cards or similar content.
This difference has commercial and strategic value, because well-structured new pages can improve online presence and contribute to SEO.
Linked modules
Modules that generate new pages
| Module | What it publishes |
|---|---|
| Blog | Articles, news and editorial content. |
| Properties | Real estate listings. |
| Catalog | Catalog cards, products and offers. |
- Each published item can be made available as a public page; indexing depends on how the studio's website implements it and on search-engine decisions.
- Dynamic content and Scheduled content do not generate new pages: they update existing sections or temporarily replace the site view.
Impact on SEO and digital identity
- Flo stores the content and knows what is published. The studio's website takes it from Flo and builds the pages: it decides addresses, search-engine descriptions, and what gets indexed.
- In the Blog, the slug (the last part of the page address) is created from the title: it is designed for search engines and shareable links.
- If your studio's website is connected to Flo for automatic updates, Flo tells the site when you publish, and the site updates its pages.
- The Grow plan's marketing page lists an SEO assistant, meta title and description, SEO-friendly URLs, a dynamic sitemap, and editorial suggestions. Actual availability depends on the configuration and the studio's website: confirm with support which items are active instead of assuming they are settings in every Flo editor.
Relationship with plans
- The Starter plan includes updating the dynamic sections defined at design time: you work on existing content.
- The Grow plan is commercially described as supporting new pages and organic growth; confirm the scope of services in your contract with support.
Best practices
- Publish only complete content: title, slug, description and images.
- Use the Blog for editorial content, Properties for listings and Catalog for products and offers.
- Schedule a message from the Communication module when you publish new content.